However, because it is ad-supported, there is no charge to watch it. Like traditional linear TV (broadcast, cable, satellite), FAST channels run content on a continuous schedule. The other alternative for cable-cutters longing to lessen the loads on their wallets is free ad-supported TV (FAST) channels. This not only lets them streamline their libraries but also allows them to aim their advertising in much more focused, economical ways, lowering overhead in the process. Meanwhile, smaller streamers such as BET+ have a pre-existing audience with management that best understands their content. In an attempt to reach the widest audience possible, many of these big streamers seem to be losing touch with viewers more interested in watching very specific content. In the second half of 2021, 10 of the more specialized subscription-based video-on-demand (SVOD) services grew at a rate that nearly doubled their larger-library counterparts. The AMC Networks brand features not only classic and contemporary films in the genre, but also hosts a wealth of original movies and documentaries as well.Ĭrunchyroll offers another unique product in the form of anime while making its 120 million users exceptionally happy when it reduced its pricing structure in almost 100 countries earlier this summer. For example, Shudder promotes exclusively horror-related content with a $5.99 monthly fee (which is discounted to $4.75 per month with a year-long subscription). This group of services comes with lower costs while focusing their content on specific forms and genres. Niche streaming is one answer for consumers to get the programming that they want for a relatively lower price. Having options for subscribers is nice, but consumers are far more interested in media that they enjoy viewing instead of catalogs of content that will essentially be ignored. That includes costly subscriptions to services with giant libraries that will never be seen. These streamers now face a new issue as inflation puts pressure on households to limit non-essentials from their budgets. HBO Max offers an ad-supported tier at a lower price point for budget-conscious consumers, and Disney+ and Netflix are both moving in that direction as well. Monthly subscriptions cost close to $10 for each, save Peacock which hovers at a respectable $5, and Disney+ at $7, at least for now. However, all of that content comes at a premium. The big streamers on the block, Disney+, Hulu,, Peacock, Prime Video, and HBO Max all pride themselves on their vast libraries of content and use their catalogs as the major drivers for their individual services. It turns out the obvious answer, according to a new Variety ViP+ report, is giving consumers the content they want at a price they can afford. As restrictions lift across the globe, streamers are looking for new ways to draw in subscribers while maintaining, or even boosting, their profits.
The pandemic did a lot for the streaming industry, forcing people to stay at home and rely on digital content as their primary means of entertainment.
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